With our riders’ needs evolving and the global equipment landscape shifting, we transformed into LFT_NOLOGO — a brand-neutral platform built for collaboration, resilience, and global expansion.
No longer just a team, we became an ecosystem. A movement. A catalyst for change.
Today, LFT_NOLOGO stands as a truly international collective, bringing together teams from South Africa and Switzerland — the places where our story first took root. What began as two hubs on opposite sides of the world has grown into a connected ecosystem built on shared values, opportunity, and a passion for BMX.
In 2025, our vision broadened even further as we welcomed new teams across Sweden, New Zealand, Canada, and the United States. Each team brings its own unique culture, strengths, and ambitions, contributing to a shared identity that transcends borders. Together, they reflect our belief that talent, potential, and passion can come from anywhere.
Today, LFT_NOLOGO is home to riders spanning North and South America, Europe, Africa, and Oceania — a global family connected not by geography, but by purpose. We are more than a team; we are a network of athletes, mentors, and communities working toward a common goal: to elevate BMX and expand access to the sport for the next generation worldwide.
