Our story began in 2023, when Crupi Racing — now LFT_NOLOGO — made an immediate impression by finishing 2nd at the South African National BMX Championship in our debut year. By 2024, we rose to become the number one team in South Africa, demonstrating the power of opportunity, grit, and community-driven development.
In 2025, we launched LFT_NOLOGO and expanded our footprint across South Africa, Switzerland, and Sweden, increasing our global reach and strengthening our development pathways. That same year, our South African squad once again stood on the national podium as runner-up, while also earning recognition as the top-ranked team in Gauteng province. These milestones marked the beginning of our transition from a single team into a worldwide movement.
A defining part of our mission is creating access to world-class coaching, regardless of where a rider comes from. In 2025, we introduced an innovative mentorship program connecting underserved riders with elite coaches from the United States and Switzerland. Today, this network has grown into a cross-continental ecosystem that supports riders technically, physically, and mentally — ensuring that every athlete has the chance to learn, improve, and thrive. Training is no longer local; it is global, collaborative, and transformative.
LFT_NOLOGO is now home to 50+ riders across four continents, representing nine nationalities. Our athletes compete in UCI events as well as BMX USA and BMX Canada–sanctioned races, supported by a training framework that spans the globe. What started as a small team has evolved into a dynamic international platform for excellence, development, and opportunity — and we are only getting started.
